Read Our Outdoor Sales Mastery Blog

The average OOH salesperson spends most of their time with prospects who never become clients, and only about 30-35% of their time actually selling. Without an effective method to qualify prospects, salespeople often waste time in unproductive conversations. A systematic approach to qualifying prospects could significantly increase face time with qualified prospects and drive revenue growth.

Who really knows what the 2nd, 3rd and 4th quarters will bring in the way of an economy…Anemic? Strong? Recessionary? I for one am very bullish on out of home in 2023 no matter the economy as long as we make sure and do the things that we are in control of. 

There are certain foundational aspects that must be in place if your OOH company is going to be as highly effective, efficient and as profitable as it can be. One of those things, in my opinion, is to have a culture of accountability. In our 40+ years of running media companies, training, coaching and providing executive coaching we have NEVER seen a company realize its full potential without a culture of accountability.

There are certain foundational aspects that must be in place if your OOH company is going to be as highly effective, efficient and as profitable as it can be. One of those things, in my opinion, is to have a culture of accountability. In our 40+ years of running media companies, training, coaching and providing executive coaching we have NEVER seen a company realize its full potential without a culture of accountability.

Many of our OOH clients have heard me tell the story of one of my great mentors I’ve had in my career. I still talk to him several times a year… and have for the last 40+ years! He had such a deep and profound effect on me that it would be impossible to overestimate his value in my life…professionally and personally.